Mukunda Mala Stotra Verse 3

Mukunda Mūrdhnā pranipatya yāche
Bhavantam ekāntam iyantam artham 
Avismritistvat charanāravinde 
Bhave Bhave me’stu bhavat prasādāt

O Lord Mukunda! I bow down my head to Your Lordship and respectfully ask You to fulfill this one desire of mine: that in each of my future births I will, by Your Lordship's mercy, always remember and never forget Your lotus feet.

After calling out to the various sweet holy names of the lord in the first two verses, king kulashekhara is now, in Verse 3, stating the only prayer behind these addresses- “To beg for constant remembrance”

The padma Purāna states:
Smartavyah satatam Vishnu’s
Vismartavyah na jātu chit
“The King of all rules is to remember Krsna always and never forget him!” 

In the Bhagavad Gita chapter 8, Sri Krsna unequivocally asserts that only that person who remembers Him at the time of death can reach the spiritual sky. In canto 2 of Srīmad Bhāgavatam , the ultimate goal of all spiritual practices has been laid down as follows:

etāvān sāṅkhya-yogābhyāṁ
janma-lābhaḥ paraḥ puṁsām
ante nārāyaṇa-smṛtiḥ

“The highest perfection of human life, achieved either by complete knowledge of matter and spirit, by practice of mystic powers, or by perfect discharge of occupational duty, is to remember the Personality of Godhead at the end of life”

Being thus imbued with genuine devotional affection for the lord, let us all pray for this benediction of constant remembrance of Sri Hari which in turn brings in sevenfold spiritual benefits for the living being. These seven benefits will be discussed in the next newsletter

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​Excerpts from transcript from Lecture by Srila Prabhupada ( July 04, 1970 San Francisco and Aug 29, 1971 London)

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Srila Prabhupada Lecture

Article of the month (By Amarendra Dasa)

Founder-Acharya: His Divine Grace 

A.C. Bhaktivedanta Swami Prabhupada ​

​Iskcon Atlanta 


…. So this Ratha-yātrā festival is a feeling festival for the Vaiṣṇava. Lord Caitanya taught us how to feel separation of God. Lord Caitanya never taught us that He had seen God, but He felt the separation of God very severely. Similarly, His next disciples, the sad-gosvāmīs, they also prosecuted their devotional service by separational feelings.

he rādhe vraja-devike ca lalite he nanda-suno kutaḥ
śrī-govardhana-kalpa-pādapa-tale kālindī-vane kutaḥ
ghoṣantāv iti sarvato vraja-pure khedair mahā-vihvalau
vande rūpa-sanātanau raghu-yugau śrī-jīva-gopālakau        [Śrīla Śrīnivāsa Ācārya]

"Where, Rādhārāṇī, where You are? Where are Your associates? Where You are, Nanda-suno, the son of Nanda Mahārāja, Kṛṣṇa? Where you are, all?" They were searching after. They never said, "I have seen Kṛṣṇa dancing with the gopīs. Last night I saw." This is sahajiyā. This is not mature devotee. This is called... They are called sahajiyā. They take everything very cheap—Kṛṣṇa very cheap, Rādhārāṇī very cheap—as if they can see every night. No. The Gosvāmīs do not teach us like that. 

So this Ratha-yātrā festival is very nice, feeling festival for the Vaiṣṇava. And anyone who is participating in this festival, he'll gradually develop his dormant love for Kṛṣṇa.